When it comes to disaster preparedness, most people think they are ready to ride out the storm. But what if the storm comes a second time, and with even more force? What if the only way to avoid the disaster is to be proactive before it hits? Back in 2015, Google announced the launch of its new mobile ranking system, dubbed Mobilegeddon by programmers and the press. Now, just over one year later, they have made a similar announcement, stating that “beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.”
So what does that mean? Well, if your site is already mobile-friendly, you have nothing to worry about. If anything, you’ll see positive results from this change. If your site is not mobile-friendly, however, it will drop in search rankings. It’s that simple, but you need to read further to understand.