Sometimes your Google Analytic data can be skewed or inaccurate due to spammers abusing your Google Analytics ID. Spammer-generated data could be anywhere from a small percentage to more than a quarter of your overall traffic. In this article, I am going to show you different ways to eliminate spam in your Google Analytics so you can have the most accurate data for reporting and analysis.
Why should I care?
Great question! Simply put: Bloated and inaccurate stats will make it difficult to assess whether your marketing efforts are successful.
Spammers can skew your data in many ways. Here are some examples of how your data can be affected:
- Increased bounce rate
- Decrease in average time on site
- Decrease in pages per session
- Increase in page views
- Increase in sessions & users
- Spikes in traffic
The increase in page views, sessions, and users can be misleading because a portion of these aren’t legitimate website visitors. Looking for random spikes in traffic can also help identify potential spammer activity. A good practice is using the annotations tool underneath the graph in Google Analytics. Here you are able to document when changes happened to your website or when specific marketing campaigns were launched. So when you see a random spike in traffic, annotations will help you know if it was the result of something you did or if it was due to spammer activity.