4) Google URL Builder
The Google URL Builder is a marketer’s best friend for tracking the success of a campaign’s click goals and in proving the ROI of a campaign. It’s a great way to attach a UTM code at the end of a URL to track traffic to your website from a certain campaign you are running. A UTM code is a simple code that you customize for a particular campaign and attach to the end of a URL.
For example, if you are sending out a national or regional multimedia press release, Google URL Builder will create a URL for you to use when you link to your website in your press release.
In Google URL Builder, input the URL you are using for a campaign or the medium you want to track. The most important fields to fill out are “Campaign Source” and “Campaign Medium.” Type in your campaign title and the medium you want to track. Google URL Builder will create a new URL, and that is the URL you will use for your campaign.
Now, when you go into your Google Analytics, under the Source/Medium report, you can see the specific traffic coming from this campaign or medium.
It is a smart way to organize your traffic so that you can read your traffic reports and gauge the campaign ROI.