Marvel Refrigeration

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Maximizing social presence to match their premium products.

Marvel Refrigeration, a sub-brand of The Middleby Corporation, is the longest-standing refrigeration company in the USA. Specializing in residential undercounter refrigeration, Marvel delivers high-end solutions for homeowners, interior designers, and DIY enthusiasts, offering everything from wine coolers to beverage centers, all crafted with a legacy of innovation and excellence.

THE ASK

THE APPROACH

THE RESULTS

Social Media Posts Made For Marvel Refrigeration

Revitalizing a Legacy Brand’s Social Media for Modern Homeowners

Marvel approached Ocreative to revamp their social media presence and create content that spoke directly to homeowners, prospective buyers, and design professionals. They needed a polished, approachable visual identity that reflected their premium brand positioning, and they wanted it done in a way that felt warm, inspiring, and accessible.

When Marvel underwent a brand refresh, the ask evolved into seamlessly implementing their new brand colors, fonts, and updated logo into social campaigns. With limited in-house lifestyle imagery, they also needed creative solutions to integrate product photography into polished, on-brand visuals that worked across platforms.

Translating Brand Standards Into Polished, Budget-Friendly Creative

We started by elevating Marvel’s existing brand standards into a cohesive and consistent social style, pairing their modernized identity with designs that convey both quality and approachability.

Our work includes:

  • Concept Development, Copywriting, and Design – for every post, from ideation to execution.
  • Creative Image Integration – blending Marvel’s product shots into curated stock photography for a realistic, aspirational look that stretches content budgets without sacrificing quality.
  • Brand Transition Support – adapting the new brand assets into social templates, ensuring the rebrand was instantly recognizable and consistent across channels.
  • Full Social Management – handling posting, monitoring, and reporting across Facebook, Instagram, LinkedIn, and Twitter/X.

We also collaborate closely with Marvel’s internal marketing team to ensure content is timely and relevant to rapid product expansions and seasonal trends.

Newsletter Covers Designed By Ocreative For Marvel
Bringing The Cool Factor Home Campaign

THE RESULTS

Marvel’s social feeds now reflect the elegance and heritage of the brand while connecting authentically with their audience. Our work has:

  • Strengthened brand cohesion before, during, and after the rebrand.
  • Enabled Marvel to maintain a polished, professional presence despite limited in-house assets.
  • Increased engagement with posts that balance aspirational design inspiration with practical product education.

The refreshed, consistent style positions Marvel Refrigeration as the go-to choice for premium residential undercounter refrigeration, and as a brand that homeowners and designers can trust.

Award Badge

2025 MarCom Awards, Gold, Marvel Refrigeration, Social Branding Campaign

Blog Posts And Social Media Images Designed By Ocreative
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I’ve loved watching the growth we’ve had over the last few years. We couldn’t have done it without your amazing team! Thank you all for your dedication to helping our brands grow!

—Alexis, Marketing Coordinator

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