Immunize Wisconsin

CAMPAIGN

A multi-channel campaign built to combat vaccine hesitancy

Immunize Wisconsin is a statewide nonprofit organization dedicated to protecting the health of all Wisconsinites by increasing vaccination rates through education, outreach, and advocacy.

THE ASK

THE APPROACH

THE RESULTS

Immunize Wi Campaign Screenshots

Combating Vaccine Hesitancy With Accessible, Science-Backed Materials

With additional state funding and a growing need to combat vaccine hesitancy, Immunize Wisconsin partnered with Ocreative to develop a strategic, science-backed outreach campaign that could drive vaccination across Wisconsin’s diverse communities.

The challenge? Creating a comprehensive campaign of outreach materials that were:

  • Evergreen and adaptable as vaccine guidance evolved
  • Easy for local partners to use and co-brand
  • Translated for accessibility across multiple populations
  • Visually engaging and evidence-based

The ultimate goal was to empower clinicians, immunization champions, and public health systems with plug-and-play outreach tools that could make a measurable impact, quickly, accurately, and inclusively.

Designing an Outreach System Centered on Accessibility, Trust, and Cultural Relevance

Ocreative developed a full-scale communications campaign, complete with digital assets, print-ready materials, social media content, and translated resources in Spanish, Somali, and Hmong. Our strategy centered on three pillars:

1. Accessibility & Adaptability

We created co-brandable templates, allowing organizations across the state to add their logos and distribute materials under their own banner, extending reach while maintaining trust.

2. Cultural & Linguistic Relevance

We worked with vetted healthcare experts to develop plain-language, culturally appropriate patient-facing materials and translated them for the most spoken non-English languages in Wisconsin: Spanish, Hmong, and Somali.

3. Unified Messaging, Targeted Tools

Each asset was tailored for a specific audience, pediatricians, pregnant people, community leaders, caregivers, and the general public, with a consistent, science-backed voice. We developed messaging toolkits, social campaigns, flyers, posters, postcards, and a central digital library to keep everything accessible.

Key Campaign Components Included:

  • A Landing Page:A centralized, public-facing hub for vaccine outreach resources
  • Resource Toolkits for Providers & Clinicians:Including a Misinformation Toolkit and Vaccine Dosing Charts
  • Flyers & Posters:Covering everything from seasonal safety to vaccine FAQs
  • Direct Mail:Postcards supporting themes like Trusted Voices and Stronger Families
  • Social Campaigns:Ready-to-use sets of social graphics and copy, themed by season or topic
  • Translations:Core materials translated into Spanish, Hmong, and Somali
  • Co-brandable Downloads:Editable versions of all evergreen materials for broader use
Key Campaign Components For Imwi
Bubble Shapes 1

Trusted tools. Stronger Voices. Healthier Wisconsin. 

Bubble Shapes 2

THE RESULTS

The campaign launched a high-impact, high-access library of science-backed tools that are being used currently to support vaccine conversations across the state, including:

  • Co-branded materials downloaded and used by clinics, schools, and health departments
  • Materials adopted and distributed at statewide conferences and partner events
  • Campaign assets approved and supported by state health authorities and aligned with CDC messaging
  • A fully stocked resource library that will continue to evolve as recommendations change

By addressing the full spectrum of outreach including print, digital, social, multilingual, and co-branded, we helped Immunize Wisconsin build a toolkit for change, built on facts, trust, and real community voices.

Posters Designed For The Campaign
What Does Getting Sick Really Cost?
Flyers For The Campaign Designed By Ocreative
Booklet Designed For Imwi Campaign
Vaccine Hesitancy Toolkit
SEE MORE CAMPAIGNS
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I have worked with Ocreative for more than a decade with excellent results across projects – website, direct mail, digital media, and more. Their team is honest, talented, fun to work with, fair and respectful. They are quick to respond, able to adapt, and skilled at involving a variety of people in diverse organizational roles to ensure the best possible collaboration. No question is too small or too large. Yes, they are an award-winning agency (including with some of our projects!), and yes, their portfolio is amazing – but they succeed beyond measure because of their people and their approach toward their clients. We simply wouldn’t choose any other partner for creative projects.

—Kia Kjensrud, Interim Director, Immunize Wisconsin

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