Illinois Chapter, American Academy of Pediatrics

VIDEO

Using educational video to train frontline clinicians on SDF application.

The Illinois Chapter of the American Academy of Pediatrics (ICAAP) is a membership organization dedicated to promoting the health and well-being of children, families, and communities across Illinois. Through advocacy, education, and clinical resources, ICAAP empowers providers with tools to improve health outcomes statewide.

THE ASK

THE APPROACH

THE RESULTS

Icaap Oral Health Outcomes Video On Laptop Display

Building Oral Health Training Tools for Illinois Providers

Dental care is often out of reach for families due to cost, transportation, or access barriers. ICAAP wanted to create an instructional video for pediatric clinicians that demonstrated how to apply Silver Diamine Fluoride (SDF) in-office as a simple, effective way to address cavities and oral health concerns without a dental referral. The goal was to build a clear, easy-to-follow resource that could train providers quickly and confidently.

Showcasing Real-World Application Through Professional Video Production

Ocreative collaborated with ICAAP to bring the training to life:

  • Secured a Subject Matter Expert & Location: to serve as the model for the demonstration, ensuring clinical accuracy.
  • Scriptwriting & Storyboarding: developed an easy-to-follow script that broke the process into clear steps for clinicians.
  • Professional Filming: partnered with a videographer to capture the full procedure in a way that was approachable and educational.
  • Editing & Motion Graphics: polished the footage with graphics, callouts, and transitions to highlight critical details.
  • Distribution Strategy: uploaded the final video to YouTube, embedded it in a dedicated landing page, and paired it with additional oral health resources for clinicians.

Making Oral Health More Accessible Through Video

THE RESULTS

The SDF application video became a widely used training tool across Illinois and beyond:

  • Provided clinicians with a practical, scalable solution to address cavities during pediatric visits.
  • Strengthened ICAAP’s role as a leader in clinician education.
  • Created a resource so impactful that the national AAP took notice, amplifying its reach and influence.
  • Helped reduce barriers to dental care for families who may not otherwise have access, improving equity in children’s oral health.
Award Badge

2024 MarCom Awards, Gold, ICAAP Silver Diamine Fluoride Application Video in the Pediatric Primary Care Setting, Medical Web Video

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We have worked with O-Creative since 2021. During this time, we have partnered to revamp our website; rebrand and update our logo; launch multiple multi-media campaigns for the general public and pediatric clinicians; create clinical resources, toolkits and manuals; and complete large-scale education and outreach projects around a variety of health topics including mental health, immunizations, firearm safety, oral health, literacy, adverse childhood experiences, and more. Throughout each project, the O-Creative team has delivered exceptional work from concept through execution. They have helped us navigate rapidly changing environments with ease, adapting visuals and messaging that resonated across both clinical audiences and the general public. Their ability to synthesize feedback, maintain timelines, and elevate our brand and children’s health has exceeded expectations. We appreciated their collaborative approach, strategic thinking, and deep attention to detail. I highly recommend their services for any organization seeking thoughtful and expert design and media support.

—Stephanie, Chief Program Officer, Illinois Chapter, American Academy of Pediatrics

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