Elevia

Balancing Empathy and Innovation for Dual Audiences

Elevia needed website content that could walk a delicate line. Funeral service professionals needed to see Elevia as a credible, innovative partner that could save time, generate leads, and improve client experience. But families who might land on the site needed to feel empathy, reassurance, and humanity, not automation or cold efficiency.

Working closely with Elevia’s team, we developed a content strategy built on:

• Tone calibration – Crafting language that balanced warmth with professionalism, using approachable phrasing that honors the sensitive nature of funeral and aftercare services while instilling trust in Elevia’s innovation
• Repositioning the value proposition – Defining Elevia not as an “aftercare company,” but as a customer experience partner that empowers professionals to build stronger relationships with families
• Humanizing the service – Introducing Elizabeth throughout the site, personifying Elevia’s real team of trained responders to demonstrate that every message comes from a compassionate human, not a bot
• Creating audience pathways – Developing tailored copy for each industry served, from funeral homes to hospice, showing how Elevia’s services translate into better client outcomes for each unique audience
• Strategic calls to action – Weaving persuasive CTAs throughout the site to support lead generation goals while remaining respectful of context and sensitivity
• Storytelling and proof – Integrating testimonials, statistics, and client stories to reinforce trust and demonstrate tangible impact