Components Company

Logo | Color Consulting | Brand Standards Guide

Building a Contemporary Identity for a 90-Year Legacy

Since 1934, Components Company has been a trusted name in supply chain solutions, serving OEMs across agriculture, construction, automotive, and beyond. But after nine decades of growth and adaptation, their visual identity hadn’t kept pace with their expanding capabilities and forward-thinking approach.

Components Company needed a brand refresh that would honor their rich legacy while positioning them for the future, a visual identity that could communicate their innovation, reliability, and solutions-based approach to both longtime partners and prospective clients. They turned to Ocreative to craft a contemporary brand that would capture the essence of who they are today and where they’re headed tomorrow.

THE APPROACH

THE IDENTITY

IN ACTION

Uncovering the Core Through Collaborative Discovery

Our process began with deep stakeholder engagement, gathering insights from the Components Company team to understand what makes them unique. Through comprehensive surveys and discussions with leadership and staff across departments, we identified key themes that would guide the rebrand: their commitment to quality and innovation, their customer-centric service approach, and their ability to adapt and scale solutions to meet diverse client needs.

We conducted competitive research within the vendor consolidation and light manufacturing space, analyzing how similar organizations positioned themselves. This revealed an opportunity for Components Company to stand out through symbolism and a more vibrant, energetic color story that went beyond the traditional blues dominating their industry.

Where Innovation Meets Reliability

The final brand identity captures Components Company’s evolution from a traditional manufacturers’ rep to a dynamic, forward-thinking supply chain partner. The logomark’s layered symbolism tells their story at a glance: the cable end acknowledges their technical expertise and product offerings, the lightbulb emphasizes their innovative approach in a traditionally slower-moving industry, and the target-like quality, with its subtle arrow hitting the bullseye, reinforces their meticulous, focused methodology.

The expanded color palette brings energy and dimensionality to the brand. Deep Dive, a rich navy blue, establishes trust and professionalism. This foundation is enlivened by a spectrum of teals and aquas, Polar Blue, Tide Pool, and Expedition, that evoke adaptability, sustainability, and growth. Dynamic pops of Trailblaze orange and Beacon yellow inject confidence and creativity, representing the company’s solutions-driven approach and willingness to break from convention.

Together, these elements create a visual identity that’s both substantive and contemporary, honoring 90 years of reliable service while signaling the company’s commitment to innovation and their readiness to tackle tomorrow’s challenges.

Components Company Branding Used On Website
Color Palette Created For Cci Branding

IN ACTION

Maintaining Consistency Through Strategic Guidelines

To ensure the refreshed brand maintains its integrity across all touchpoints, we developed a comprehensive Brand Identity Standards Guide. This essential resource provides clear direction on proper logo usage, color specifications for both print and digital applications, typography guidelines, spacing requirements, and examples of common misuses to avoid.

The guide empowers the Components Company team to confidently apply their new identity across diverse materials, from business cards and apparel to trade show displays and digital marketing. It includes specific instructions for different logo variations (full color, black, white, stacked, and horizontal formats) and explains when to use each version, ensuring the brand remains consistent whether it’s embroidered on uniforms, printed on promotional items, or displayed on their website and social media.

Most importantly, the Brand Standards Guide serves as a living reference that will support Components Company as they continue to grow and evolve. It provides the framework they need to maintain a cohesive, professional brand presence that resonates with OEMs across industries while allowing their 90-year legacy of quality and innovation to shine through every interaction.

Award Badge

2025 MarCom Awards, Gold, Branding Refresh

Components Company Print Materials With New Branding
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Orange Quote Marks

We partnered with Ocreative for a brand refresh and new website, and the experience was excellent. Their team took the time to understand our business and delivered creative ideas that captured our identity perfectly. The result is a modern, professional brand and a website that’s both beautiful and easy to use. We’ve already seen great engagement and couldn’t be happier. Highly recommend Ocreative!

– Jenny Nathan, Sales Associate, Components Company Inc.

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