Our goal was to reach 1,000 followers by their grand opening event, which, for a town of just over 3,000 people, was no easy feat. We sponsored posts, created social media ads, and designed custom content that we pushed to local and regional users. As a result, we were able to surpass our goal and pull in traffic from larger adjacent populations in Madison and Lake Country.
Our week-long soft launch event included daily tours, group salt and sauna sessions, product samples, and Q&A sessions that helped solidify the final, pre-opening details. This soft launch helped identify the amount of time it would take for appointment turnover, what the sign up process is like, what amenities were needed, and how to handle overall operations. We used this experience to create a smooth and effective customer experience.
Following the soft launch, we planned a large grand opening event during which members of the public could tour the space, sample products, sign up for contests, and interact with the staff. Despite severe winter weather conditions, we saw an incredible turn out. A packed house watched as the owner cut the ribbon and the city formally welcomed the business.