Bolke Miller Company

Building a Digital Foundation from the Ground Up

We began with an in-depth stakeholder survey, gathering insights from BMC’s leadership across operations, sales, and human resources. The goal was to understand not just what BMC did, but how they differentiated themselves in a competitive market and what prospective clients needed to see to choose BMC with confidence.

Several themes emerged:

• BMC’s value wasn’t just in their equipment, it was in their agility, speed, and client-centered problem-solving
• Their capabilities ranged from simple to highly complex projects, but they didn’t want to appear limited by showcasing only one type
• They had impressive credentials (SQF-certified, Kosher and Organic certified, Contract Manufacturer of the Year) that needed prominence
• Decision-makers needed clear pathways to request quotes and connect with the sales team

With these insights, we structured the site around three core objectives: define BMC’s identity and values, showcase comprehensive capabilities without limitation, and drive qualified leads through strategic calls-to-action.

Our content strategy focused on:

• Using industry language and keywords optimized for search visibility
• Highlighting BMC’s client-first approach and continuous innovation
• Organizing services by packaging type (primary filling vs. re-packaging) for intuitive navigation
• Incorporating automation, scalability, and speed as recurring themes

The design direction emphasized bold typography, clean layouts, and high-quality product photography to create a modern, visually dynamic experience that commanded attention while maintaining professionalism.

A Comprehensive Digital Hub for Contract Packaging Excellence

The final website serves as BMC’s complete online presence, featuring:

• A compelling homepage that immediately establishes BMC’s expertise in end-to-end co-packing solutions
• Dedicated service pages for filling & wrapping (pouch filling, stand-up pouches, stick packs, flow wrapping) and re-packaging (variety packs, carton forming, shrink wrapping, kitting)
• A robust “About Us” section highlighting company history, culture, certifications, and the dedicated team approach that defines BMC
• Strategic quote request forms positioned throughout the site to convert interest into opportunities
• Responsive design with intuitive navigation optimized for busy decision-makers

The content balances technical expertise with accessibility, speaking directly to procurement managers and packaging engineers while remaining clear and compelling for all audiences. Custom icons, dynamic layouts, and carefully selected imagery reinforce BMC’s position as an innovative, reliable partner.