The final award-winning website acts as a perfectly curated, interactive product catalog that allows users to view products in real time. Potential customers can now effectively view product options and download specs and installation instructions in an instant. A robust resource section allows the sales team to provide crucial information in an instant while tailored video and professional photography help potential clients envision MPL tub and shower surrounds in their space. While developing their web copy, we also curated a series of taglines, including their signature phrase “year after year” which has become the cornerstone of their marketing campaign.
The tone, language, and aesthetics of their new website also set the tone for our other marketing projects including trade show collateral, brochures, social media, and search ads. This unified aesthetic and messaging helped to solidify the MPL brand among consumers and created a strong foundation for future marketing initiatives.