We took a mobile-first approach to this website to ensure that all users, regardless of device, have the same smooth user experience. Much of the website was optimized for mobile users to help capture traffic as they explore the Zoo (looking at exhibits, catching a Kohl’s Wild Theater performance, learning about conservation, or attending a class or camp.) Now zoo goers that may not know about ZSM have every opportunity to learn about their mission and their work through one great web experience.
The new website is also fully optimized to meet ADA standards for accessibility to make sure that all users can enjoy its contents without missing out. We included a special plugin that allows those with disability to adjust the text, colors, and images of the site to prevent sensory issues and ensure screen readers and other aids work properly.
The new ZSM website is a wonderful reflection off all the that the Zoological Society of Milwaukee does for our community, for the Milwaukee County Zoo, and for our world.