In order to create the most authentic, impactful narrative we could, we worked with WIAAP’s Executive Director to attend one of their yearly summits. We set up two interview areas and conducted in-depth interviews with many members of WIAAP spanning from their governing board to new members. We developed questions to understand the draw and benefits of membership, to learn more about the type of pediatricians they are, and to help tell their organizations story. We worked with the WIAAP team to recover existing event photos and used a combination of their assets and our original assets to create three videos, each about two minutes long. We used our in-house production and design team to develop scripts, solidify storyboards, edit the footage, add animation and sound, and complete the videos from beginning to end.