Project Description

Hallett Vet Video Series

The Client

Hallet Veterinary Hospital, Inc. is a veterinary clinic dedicated to excellent care using superior technology for surgical procedures, routine checkups, and vaccines. As lovers of all animals, the doctors and staff at Hallett Vet work hard, every day, to improve the lives of pets, their families, and the communities they live in through advocacy, compassionate care, and education.

Communicatorawards_Icon 2019 Silver Award of Excellence, Video Series, The Communicator Awards

The Request

Hallett Veterinary Hospital, Inc. approached Ocreative hoping to create an original series of educational videos that they could share with their clients and social media followers. They wanted each video to follow a specific theme and to include professional footage taken inside of the veterinary clinic to help highlight their facilities and capabilities.

The Strategy

After an in-depth analysis of their goals and objectives to promote their services and client interaction, Ocreative developed a series of storyboards for five educational videos: Why Hallett?, Dental Care at Hallett Vet, Hallett Vet – a Cat Friendly Practice, Anesthesia at Hallett Vet, and My Dog Ate What?

We worked with a professional videographer to record a series of interviews with the Hallett Vet team and to capture an authentic portrayal of the clinic for people to experience. We developed storyboards and scripts and used our in-house team to edit and render the final videos. We added sound and animation to add the finishing touches to each video. Our team was responsible for everything from the initial brainstorm through the final product and we enjoyed every moment of it!

Sometimes it’s hard to believe that part of our job is getting to interact with such incredible people and such adorable animals!

The Outcome

The combination of friendly, informative interviews and eye-catching animal visuals really drew attention from viewers. In fact, the visuals were so persuasive that our social media team leveraged assets from each short to create a customized social sharing strategy. We worked to develop an optimized publishing schedule based on potential viewership and interaction, wrote post copy, and created posts and video ads to engage with their target audience. Ocreative coordinated the publication, monitored viewer reception, and refined each post and ad to ensure maximum viewership.

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