Hartland Service Website

The Client

Hartland Service is a major automotive care center in the heart of Lake Country. What began in 1916 in Milwaukee as a gas station and horse hoof repair business has grown through four generations to become a full-service garage with specialty bays for classic and muscle cars, advanced car washes, and the most reliable and tested technology available.

Communicatorawards_Icon Silver Award of Distinction, Automotive Website, The Communicator Awards

The Request

It was important to the owners that the new site was a reflection of their true passion for cars and their dedication to the very best in service. They wanted a site that was as polished and advanced as their automotive center and that redefined the web experience for the automotive services industry.

The Strategy

To meet their goals, we worked with a videographer to uniquely capture all that Hartland Service has to offer. We used the footage to create eye-catching, custom video headers for each page of the new site to highlight the facilities and staff. We wrote custom copy for all pages using a series of interviews and surveys with the owners as the foundation. We determined a hierarchy to the information and navigation pathways using key principles of information architecture and analysis. We paired the copy with custom photography, interesting typeface, and design elements to create content that effectively and beautifully relays all the advantages of Hartland Service

The Outcome

The final product is both a beautiful and functional site that enhances their overall brand experience, fosters better user interactions, and sets this automotive service center apart from the rest. Custom banner alerts, an appointment request form, an interactive timeline, and a robust image gallery all help to tell the story of Hartland Service and drive quality traffic to their car care center.