Project Description

Lake Country Pediatrics Video

The Client

With locations in Oconomowoc and Delafield, Lake Country Pediatrics (LCP) aims to enhance the health and lives of their patients and their families. They are committed to creating a service-orientated environment and work to provide comprehensive healthcare options for children. Respectful of families’ needs in all situations, Lake Country Pediatrics strives to provide excellent and up-to-date healthcare to all patients. Lake Country Pediatrics, S.C. is dedicated to providing cost-effective medicine and ensuring all families can receive quality care.

CommunicatorAwards_icon 2016 Silver Award of Excellence, Milestones, Online Video, The Communicator Awards

The Request

Lake Country Pediatrics reached out to Ocreative to develop a series of commercials to build brand awareness and educate parents in the community about their services and capabilities at their Delafield clinic location.

The Strategy

In order to reach a family-oriented audience, Ocreative coordinated ad buy for local theaters, targeting family-family times, specifically placed to leave a lasting impression prior to the beginning of each film. Given the time restrictions for each slot, Ocreative worked to develop a storyboard that could draw audience attention while relaying crucial aspects of their key messaging. Our team coordinated an on-site videoshoot, developed a script, produced each commercial, added sound and visual effects, and generated final files formatted for the big screen. The series of commercials featured pediatricians and children to create an emotive connection while offering familiar visuals.

The Outcome

Each commercial aired successfully to hundreds of families in the Delafield area and helped to drive awareness of the local clinic. Ocreative was one of the first agencies to approach the local theater for ad space, which has since, become a common and sought after practice in the area. Our social media team also developed a strategy to roll out each commercial to Lake Country Pediatric followers which garnered positive attention and added longevity to the assets.

LCP-Video_MockUp

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