CV Academics Website
The Client
CV Academics pioneered a unique career development platform that connects students to real-world experiences, mentors, evidence-based and science-based resources, peer-to-peer group discussions, and tailored curriculum. Through CV Academics, students living anywhere are able to access their flagship program, the American Medical Pathway Honors Program (AMP HP). AMP HP enhances the traditional education model by digitally connecting students and professionals across the globe to build a competitive resume, right from home. CV Academics partners with educational institutions and professional organizations to develop the curriculum, opportunities, and professional connections that drive a stronger, well-rounded workforce.
The Request
The CV Academics team approached Ocreative before the launch of their online education platform to develop a website that could easily explain their new model for complementary education. Their new website had to reach three important audiences: potential education partners, potential sponsors, and of course, students and their families. They charged our team with creating a website that drove engagement and conversions across all three groups, to help build their brand and platform for an effective and impactful launch.
The Strategy
Ocreative began by organizing, hosting, and monitoring a series of listening sessions with several CV Academics stakeholders and participants to get a better understanding of their program, model, and goals. In doing so, we were able to get diverse explanations from varying levels of participation to help build our messaging. We used our learnings from these sessions, combined with qualitative market research to develop key messaging for each audience.
Once we developed a clear communication and language strategy, we took that messaging and applied basic principles of UX/UI to develop a site map specifically structured to capture and syphon traffic to the correct information. We also embedded custom forms to drive leads to the appropriate parties to help drive conversions.
Because we wanted the website and messaging to resonate with students, sponsors, and education partners across regional, cultural, and socio-economic demographics our design team developed a series of custom illustrative elements with which individuals could easily identify. By using a combination of custom illustrations and traditional images, we were able to curate a diverse aesthetic that reflected CV Academics’ focus on diversity and inclusion.
The Outcome
We went live with the CV Academics website well ahead of their official program launch so their team could easily refer to it during networking events and pitch meetings. The final website includes carefully curated pages designed to drive specific actions from each of their key focus audiences. The CV Academics website lends credibility to their organization and acts as a great business validation tool as they make new connections and continue to build their programs.
