Project Description

Big Fish Contracting Website

The Client

Big Fish Contracting, a full-service contractor in the heart of Lake Country, has over 20 years of experience in roofing, siding, remodeling, and renovation. Their team has proudly built a reputation as an industry leader in exterior renovations in Waukesha and Milwaukee counties, offering both residential and commercial contracting services. Defined by their values of honesty, integrity, and respect, Big Fish Contracting works tirelessly to improve the lives of their customers through reliable, quality construction and renovation.

Communicatorawards_Icon 2021 Gold, WEBSITE (CONSTRUCTION), THE COMMUNICATOR AWARDS

Roofer

The Request

Big Fish Contracting has a long history with Ocreative. We’ve had the unique opportunity to watch their business and their families grow over the years. And while they already had a pretty good website, their team never settles for just “good”. Erik, the owner asked us to do a website refresh to bring their content, images, and service offerings up to date.

The Strategy

Together, with the Big Fish team, we worked to identify and define their core services and created a site map to reflect the work they wanted to bring in, not just the work they are known for. We developed custom copy, worked with their team to get images from the field, and connected with their supplier partners to develop educational content for their site users. We also developed a robust, interactive portfolio of work for potential customers to review as they learned more about Big Fish’s services. We included custom graphics, a series of streamlined icons, and a homepage header video that all reflect Big Fish’s professionalism and quality work.

The Outcome

The final website offers potential customers a wealth of information about Big Fish Contracting, their service offerings, and provides clear examples of the work they’ve completed. Through a series of thoughtfully placed calls-to-action, users can request a free quote at any time, which has helped increase the number of leads Big Fish gets from online traffic. Their entire website tells the story of a home-grown roofing company that, through hard work and honestly, became a contracting giant that still provides the quality work their customers have grown to expect.

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