Ocreative’s color expert began by interviewing surveying key Brew Pipeline stakeholders to get a comprehensive understanding of the business and their brand goals. Using a proprietary system of color theory and identification, we hand-selected a dynamic color palette that leaves an impression. With an emphasis on energy, this custom color palette features Midnight Run, a deep black that leans onto strong undertones of blue and hints of warming yellow accented by hot, dynamic, and energizing splashes of orange, yellow, and electric blue. A steep contrast between dark and bright hues make a bold statement that demands attention while the blue, Electric Star, defies the typical “cool” message of the blue family and leans more towards an intense blue, like the hottest gas flame. Color notes of water, hops, wheat, and amber play off deep colors to trigger thoughts of a cold frothy brew.