Bevco Look Book
The Client
BEVCO Precision Mfg. creates ergonomic environments through unique seating solutions. The company manufactures a broad range of ergonomic standard task/office, ESD, Cleanroom and ESD/Cleanroom seating solutions for all markets. All BEVCO products are carefully manufactured, tested, and inspected in their manufacturing facility in Waukesha, Wisconsin.
The Request
As the company continues to evolve, BEVCO Precision Mfg. needed an updated product catalog that was easy to read, showcased their seating solutions, and provided their clients with an easy-to-use tool for choosing options and creating part numbers for ordering seating. The challenge was to find a clean and simple way to display the products along with all of the different options for style, height, material, and accessories.
The Strategy
Our design team worked to create an elevated, industry-leading look that modernized how the seating was presented. Unlike conventional catalogs, this look-book style sales piece is intentionally clean and concise. We chose to treat Bevco chairs and stools like works of art, highlighting their craftsmanship and sleek design. We also worked through conditional logic and layout usability theory to create a strong visual to aid users in building part numbers accompanied by a step-by-step visual guide for placing orders.
The Outcome
In October 2016, Ocreative won a bronze award from the 46th annual Creativity International Awards for this catalog. As one of the longest running, independent advertising and graphic design competitions, the esteemed review board considers every aspect of print pieces, from design and layout to color choice and function. You can see the winning publication on the award website.
The catalog also helped to elevate the branding for Bevco, launching it into a new standard of design and function for their industry.
