The new structure created an eight square layout that offered ample space for clean photography, detailed product information, and custom stylized icons to complement their existing branding. To add to the tactile experience of the brochures, we had them printed on an elegant, heavy matte stock. The final product was a series of three brochures that easily stand out among other brands and make a real impact. BEVCO team members use these easy-to-transport brochures at many events and meetings throughout the year to tailor their leave-behind experience with the seating solution that’s best for their new contact, leaving qualified, targeted product information that drives lead generation and conversion.
This series was recognized by the AVIA Communicator Awards in 2020 and was honored with a Silver Award of Distinction in the corporate and business brochure category.
The Communicator Awards is sanctioned and judged by the Academy of Interactive & Visual Arts (AIVA), an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo!