Project Description

Bevco Brochures

The Client

BEVCO Precision Mfg. facilitates successful ergonomic environments by offering unique seating solutions to businesses and companies spanning several industries. The company manufactures a broad range of ergonomic standard task/office, ESD, Cleanroom and ESD/Cleanroom seating solutions for everything from lab environments to machine shops. All BEVCO products are carefully manufactured, tested, and inspected in their manufacturing facility in Waukesha, Wisconsin.

CommunicatorAwards_icon2020 SILVER AWARD OF DISTINCTION, BROCHURE CORPORATION / BUSINESS, THE COMMUNICATOR AWARDS

The Request

BEVCO works with a robust distribution network and wanted to provide their sales team with empowering collateral that would make a real impact at tradeshows, during customer presentations, and as a thoughtful leave-behind piece. They needed a series of brochures that not only stood out but included detailed information and beautiful photos of their top-performing chairs.

The Strategy

Ocreative’s strategy started by tackling the idea of the traditional tri-fold brochure. Knowing that consumers are inundated with typical three-panel brochures at tradeshow events and that BEVCO wanted something that differentiated itself from other sales pieces, we chose to create an a-typical die-cut layout. Rather than the commonly-used trifold brochure, which is an 8.5″ x 11″ flat sized sheet folded into three equal panels, we designed a custom die-cut tri-fold brochure with interactive panels. The fully finished size is a 6″ x 6″ square brochure with interactive panels that unfold in multiple directions to reveal exciting product information.

BEVCO_Brochures_Spread

The Outcome

The new structure created an eight square layout that offered ample space for clean photography, detailed product information, and custom stylized icons to complement their existing branding. To add to the tactile experience of the brochures, we had them printed on an elegant, heavy matte stock. The final product was a series of three brochures that easily stand out among other brands and make a real impact. BEVCO team members use these easy-to-transport brochures at many events and meetings throughout the year to tailor their leave-behind experience with the seating solution that’s best for their new contact, leaving qualified, targeted product information that drives lead generation and conversion.

This series was recognized by the AVIA Communicator Awards in 2020 and was honored with a Silver Award of Distinction in the corporate and business brochure category.

The Communicator Awards is sanctioned and judged by the Academy of Interactive & Visual Arts (AIVA), an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations such as Airtype Studio, Big Spaceship, Conde Nast, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, Lockheed Martin, MTV Networks, Pitney Bowes, rabble+rouser, Sotheby’s Institute of Art, Time, Inc, Victoria’s Secret, Wired, and Yahoo!

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