Funeral Service Foundation
Print Marketing
Supporting Funeral Professionals & Families Through Grief With Print Resources That Comfort and Guide
The Funeral Service Foundation (FSF) is a national charitable organization dedicated to supporting funeral service in building meaningful relationships with the families and communities it serves. Through research, scholarships, education, and resources, FSF empowers funeral professionals and supports grieving families across the country. Their impact extends nationwide, helping make compassionate care more accessible and effective across the country.
Designing Print Materials That Comfort Families and Guide Funeral Professionals
The FSF team approached Ocreative to help produce a series of printed grief resources that would support both families in mourning and the funeral professionals guiding them. These materials needed to:
- Present sensitive content with clarity and compassion
- Support families of all backgrounds, faiths, and ages
- Serve as practical tools that funeral homes could distribute in their communities
- Be visually calming, easy to read, and logistically simple to distribute
Over the course of several years, the initiative evolved into a series of four core grief support publications that are now offered through the FSF online resource store.
Translating Sensitive Content Into Thoughtful Layouts and Visual Storytelling
Ocreative partnered closely with FSF to carefully refine and format the grief resource content, ensuring it met the needs of diverse audiences while preserving the emotional weight and intent of each piece. We focused on thoughtful layout, accessible design, and compassionate visual storytelling across each guide.
Our design and production work included:
- Refining and formatting content for readability and tone
- Designing full-color, print-ready booklets and posters
- Ensuring brand consistency across all grief resources
- Coordinating versions for both professional and public use
- Developing FSF’s online ordering store for easy distribution
Each piece was designed to be timeless and approachable, supporting FSF’s mission to strengthen funeral service and help people through some of life’s hardest moments.
THE RESULTS
Today, FSF’s grief resources are used by funeral homes across the country. Each piece is available in printed form through the Foundation’s online store, ensuring that these vital tools reach families and professionals when they need them most.
COMPLETED MATERIALS INCLUDE:
Grieving Alone & Together: A comprehensive grief guide created in response to the COVID-19 pandemic, available in multiple languages
Caring for Families & Yourself: A resource for funeral professionals offering best practices for self-care and family care
Youth & Funerals: A guide to help caregivers and funeral directors support children through loss
When a Child Dies: A gentle guide for funeral directors and families navigating child loss
Through these pieces, FSF has significantly expanded its support network, delivering comfort, information, and a sense of connection to thousands.
Grieving Alone & Together, 2021 Gold, Brochure (Crisis Communications), The Communicator Awards
Caring for Families & Caring for Yourself, 2021 Gold, Brochure (Causes & Awareness), The Communicator Awards
Youth & Funerals, 2019 Silver Award of Distinction, Nonprofit Brochure, The Communicator Awards
FIVE STARS! WOULD HIGHLY RECOMMEND!
I’ve had the joy of working with Andrea, Matt and the entire Ocreative team for nearly a decade. I’ve built websites, award-winning resources, new brands, event themes, and much more with them. Every single project is top-notch.
The team’s customer service is outstanding, their project management is thorough and transparent, and their creativity knows no limits. (You’ll be amazed to learn how powerful color choice can be!)
What Ocreative offers is a rare find among marketing firms: They’re not driven by empty jargon or shiny, passing fads. They’re on trend and cutting-edge without being flashy, and they’re driven by results and relationships.
The team truly listens to understand your brand, your voice, your goals, and your profession or industry. And they’re not satisfied until they get to get to the heart of what makes your business or organization unique.
I’m Team Ocreative all the way!
—Kelly Manion, Director of Community Engagement
