Project Description

Ma Ka Hana Ka ‘Ike eBook

The Client

Hana Build (Ma Ka Hana Ka ‘Ike) is a Hawaiian non-profit, that provides much-needed opportunities for at-risk youth in Hana, Hawai’i, on the island of Maui. The vocational training program helps participants learn academics through real-life, hands-on planning and construction applications. Students start to better understand academic subjects like math and communication through tangible projects.

But these aren’t just projects for learning’s sake – they fulfill real school and community needs, helping to foster self-sustainability, community relationships, and strong cultural connections. Students who may not excel in traditional classrooms thrive in this hands-on environment where they work together to plan and build cottages, educational buildings, and gathering pavilions using specialized skills like decorative tile work.

As youth participate in the program they earn both experience and high-end tools they can keep after completing the program. This helps give them the tools and knowledge they need to be successful in their adult lives.

Ma Ka Hana means “in doing one learns.”

FYI: You say it like,  ma ka hana ka eek ee.

Daveyawards_Icon 2016 Award winner, international davey awards


The Request

Hana Build wanted to find a way to amplify awareness of their program and really bring their projects to life. Each year, they film and compile a series of videos and photos to record their incredible work. Ocreative helps the Hana Build team put these assets together in a yearly digital report and brochure to show the important impact this group has on their community.

The Strategy

In order to get the most reach while maintaining an efficient production budget, Ocreative works with the Hana Build team to create a digital report and is easy to reference, share, and update whenever necessary. This also offers a lot of flexibility to provide a multi-media experience for users – from copy to photos to videos and more, users can experience layers of design and texture that come together to create a beautiful message. Our design team optimizes Hana Build content and assets, creates a digital spread, curates new graphics, and works with a combination of Adobe and 3D Issue to create an eBook that the Hana Build team can implement, track, and share with ease.

Makahana Mockup

The Outcome

The final product is a full-color, responsive, immersive media eBook that lets readers experience the impact of Hana Build through written content, photographic displays, and embedded video. These yearly reports are interactive and help to draw attention to important yearly information and statistics for the nonprofit.

The 2016 Ma Ka Hana Ka ‘Ike ebook received an award from the International Davey Awards. The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The 2016 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.

View Award-Winning 2016 eBook