Illinois Vaccinates (I-VAC)

LOGO  |  COLOR PALETTE  |  BRAND ELEMENTS

Designing a Warm, Trustworthy Identity to Support COVID-19 Vaccination Efforts Across Illinois

Create a refreshing, approachable brand identity to help I-VAC connect with physicians and the public alike to promote vaccine confidence and enrollment in COVID-19 vaccine administration education programs.

THE APPROACH

THE IDENTITY

IN ACTION

CLIENT REVIEW

I-Vac New Logo Designed By Ocreative
I-Vac Branding Used On Website &Amp; Displayed On Mac

The Approach

We collaborated closely with ICAAP to build a brand that inspires trust while feeling welcoming and accessible. From bold yet warm colors to intuitive iconography, every design choice reflected I-VAC’s mission to support Illinois providers and protect their local communities.

The Identity

Visuals speak volumes – especially in public health. The I-VAC logo unites a recognizable outline of Illinois with a symbolic bandage, combining clarity with care. The color palette, featuring Honeycomb, Jade, and Orchid Fuchsia, balances professionalism with optimism.

In Action

The I-VAC identity became the foundation for all communications, from the IllinoisVaccinates.com website to learning collaboratives and statewide outreach. Designed to engage both providers and the public, this brand story bridges education and empathy.

I-Vac Color Palette

A Brand for Better Public Health

I-Vac Branding Used On Letterhead And For Website Graphic

The Results

The I-VAC logo quickly became a trusted emblem across the state, adopted by physicians and healthcare organizations throughout Illinois. The brand received the 2022 Gold Communicator Award in the Medical Logo category—proof that clarity and care, when combined, make an impact.

Award Badge

2022 Communicator Awards, Gold, Illinois Vaccinates Against COVID-19 Branding, Medical Logo

The Communicator Awards Logo
I-Vac Branding Results
I-Vac New Website On Mobile Phone
I-Vac Custom Icons Used On Website
Custom Image Used On I-Vac Website Using Brand Colors
I-Vac Branding Used In Vaccine Administration Mailer
SEE MORE BRANDING
Orange Quote Marks

THANK YOU! We are so excited – and grateful for all the work you did to get this site built quickly. We love it so much and working with all of you was wonderful every step of the way.

Stephanie, Chief Program Officer, ICAAP

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